Europe’s Next Big Shooting Hub: RRR’s Bulgaria Producer Todor Lazarov Juji Invites Indian Cinema
As Indian cinema expands its global footprint with larger-than-life scale and international shoots, Bulgaria is fast emerging as one of Europe’s most attractive destinations for Indian film productions. Combining stunning landscapes, world-class studio infrastructure, experienced crews, and cost-effective cash rebates, the European nation is positioning itself as a long-term production partner for Indian storytellers.
Leading this bridge between the two film industries is Todor Lazarov Juji, Founder of TL Production and the Producer/Line Producer for the Bulgaria schedule of S.S. Rajamouli’s global blockbuster RRR.
"Bulgaria is a Complete Production Partner, Not Just a Location"
Speaking about his vision to make Europe accessible for Indian producers, Todor Lazarov Juji highlighted that Bulgaria offers a comprehensive ecosystem for every scale of filmmaking:
"Bulgaria is far more than just another pretty background location. It is a complete production partner capable of supporting Indian filmmakers from script development all the way through post-production. Our goal is to build long-term partnerships that make filming in Europe easier, faster, and more cost-effective for Indian producers."
— Todor Lazarov Juji
Why Bulgaria is the Ideal Destination for Indian Cinema
Instead of just scenic landscapes, Bulgaria brings top-tier infrastructure and financial incentives to the table:
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25% Cash Rebate for eligible international film productions.
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Ultra-Competitive Taxes: One of the lowest corporate tax rates in Europe.
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World-Class Studios: Advanced sound stages, VFX, CGI, and post-production facilities.
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Diverse Backdrops: Medieval castles, ancient Roman ruins, snow-capped mountains, dense forests, Black Sea beaches, and modern European cities—all in close proximity.
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Experienced International Crews: Decades of experience hosting major Hollywood blockbusters.
Building an Indo-Bulgarian Cinematic Bridge
Juji’s bond with Indian cinema goes well beyond facilitating international shoots. Driven by his love for Indian culture, he co-founded a production venture in India—Tod Ash Chapterhouse—alongside debutant filmmaker Ashish Ganeshan.
The duo is currently producing and directing an ambitious upcoming superhero film, with a substantial portion slated to be shot across scenic locations in Bulgaria.
"Though my cinema journey began in Bulgaria, my heart belongs to India. I feel like an Indian working in Bulgaria, and I am endlessly grateful to collaborate with the extraordinary talent of a country I hold so dear."
— Todor Lazarov Juji
Through his banner TL Production, Juji aims to provide end-to-end on-ground support—handling permissions, logistics, line production, and incentive navigation—offering Indian producers a smooth gateway into European filmmaking.
