Salaar, featuring Prabhas is already causing ripples in the entertainment industry even before its release. With just two months to go until its global premiere on September 28, anticipation is reaching unprecedented heights, with fans and trade circles predicting that Salaar will shatter records in Indian cinema.
The digital rights of Salaar have become the subject of intense competition among streaming platforms. Well, the word is that an OTT platform giant has secured the streaming rights for the South and Hindi languages for a staggering amount of Rs 200 crores.
The special aspect of this deal is that this deal allows the producers to recoup a significant portion of their investment, accounting for an estimated 80 to 90 percent. This means that revenues generated from theatrical releases and satellite rights will now translate into pure profit.
Directed by Prashant Neel, renowned for his blockbuster films KGF: Chapter 1 and KGF: Chapter 2, Salaar is set to be an action-packed gangster entertainer. The teaser, released on July 6, has already shattered records, amassing over 83 million views within 24 hours. This extraordinary achievement has cemented its position as the most-viewed Indian movie trailer in a single day, intensifying the anticipation for the film. Salaar will be released in two parts.
