These days, the names of relatively new banners have been heard more often than the names of established production houses in Tollywood. Suresh Productions and Geetha Arts are rarely heard of in the context of big-ticket movies.
The new players that have been seen as behemoths these days are Mythri Movie Makers, Sithara Entertainments (also Haarika & Haasine Creations), and People Media Factory. These are the banners doing movies with superstars such as Prabhas, Pawan Kalyan, Mahesh Babu, and Allu Arjun.
But is it really fair to say that Geetha Arts is out of the game already? Not if you consider the fact that Allu Aravind has been trying to make India's costliest movie, based on the Ramayana, in association with a couple of other producers. He is also trying to change the OTT game at Aha Video, possibly leaving him with lesser financial wherewithal to invest in big movies.
In any case, Geetha Arts has a movie lined up with Allu Arjun. With a pan-Indian hero in the family, Aravind just can't be written off as yet.
If you go by the recency bias, even Dil Raju would look like a laggard. But if you take into consideration some of his recent assertions in interviews (he has plans to produce multiple pan-Indian movies in the coming years), you will not want to write him off either.
Allu Aravind and Dil Raju are learning the rules of the game from the sidelines.
