"A Pure, Heartfelt Entertainer Designed for Every Generation": Team ‘321’ Addresses Media Post Special Screening
Championing clean, family-centric cinema with a contemporary conflict, the team behind the upcoming social entertainer ‘321’ held an exclusive media interaction following a special preview screening in Hyderabad on Wednesday. Carrying the thought-provoking tagline ‘Love Marriage Vs Arranged’, the feature is backed jointly by Shanthi Kumar Chilumula and Ramanuja Reddy Vangapati under the Brahma Art Creations banner, with Shanthi Kumar also steering the writing and direction.
Starring Mohit and Lavanya as the leading pair, the movie is all set for a worldwide theatrical release tomorrow, October 23, 2026.
"IT is My Profession, Cinema is My Passion" — Director-Producer Shanthi Kumar
Reflecting on his journey and the dedication behind bringing the film to fruition, Shanthi Kumar Chilumula expressed his gratitude to his supporters and collaborators:
"I extend my heartfelt thanks to Mohan garu, Mayur Patnala, and Marri Rajasekhar Reddy garu for standing by my side throughout this creative endeavor. While Information Technology is my day-to-day profession, the cinematic arts remain my ultimate driving passion.
Every single artist cast in this film has delivered an exceptional performance. We owe immense gratitude to Madhavi garu, whose references helped us cast numerous gifted artists. Calvin Joy has composed fantastic tracks, while lyricist Mouna Sri not only penned soul-stirring lines but also delivered a memorable performance on screen. We have shaped this film with utmost care and clean aesthetics so that audiences across generations can watch it together without hesitation. I urge everyone to step into theatres on October 23 and support our effort."
Behind the Symbolism: "Three Knots, Two People, One Life"
Unfolding the deeper conceptual meaning woven into the promotional material, publicity designer Viva Reddy stated:
"The title '321' and its visual identity hold the crux of the entire narrative—symbolizing three sacred knots, two distinct individuals, and one shared life. Shanthi Kumar garu personally guided the brand design of Brahma Art Creations. It was an honor to translate his vision visually."
Co-producer Ramanuja Reddy, marking his transition into film production after years as an assistant cinematographer, added:
"Having worked behind the camera alongside top technicians for years, my relationship with Shanthi Kumar garu goes back a long way. This project marks my maiden production outing, and we are confident that the engaging storytelling will thoroughly entertain audiences."
"Zero Vulgarity, High Emotional Relatability": Cast and Crew Speak
The core team expressed high confidence in the film's clean presentation:
-
Lyricist & Actor Mouna Sri: Commended the director for ensuring that the screenplay remains strictly free of double entendres or obscenity, noting that the balance of the narrative makes it an essential big-screen family experience.
-
Leading Lady Lavanya: Highlighted that the film mirrors the ideological questions facing today's youth regarding modern courtship versus arranged alliances, adding that working alongside composer Calvin Joy and director Shanthi Kumar was an immensely enriching experience.
-
Music Director Calvin Joy: Confirmed that the musical canvas features two standout numbers—one penned by the director himself and a poignant breakup track written by Mouna Sri—supported by an emotionally charged background score.
-
Actor Vivan Surya: Expressed gratitude for portraying the character Vijay, urging audiences to catch the narrative unfold on the big screen.
-
Social Worker Mayur Patnala: Shared how his association with Shanthi Kumar grew through community service initiatives, praising his grounded artistic vision.
