Cold Feet, Relatable Chaos & Friends Backing Dreams: Youthful Rom-Com I Hate Marriage Drops Catchy Single ‘Appude Pellaa?’ Ahead of Late-October Arrival!
Navigating early-adulthood expectations, peer pressure, and the looming spectre of arranged marriage has become the ultimate dilemma for modern Gen-Z youth. Tapping directly into this contemporary anxiety with humor and relatable emotion, the upcoming youthful entertainer I Hate Marriage has kickstarted its musical promotions with the release of its infectious single, ‘Appude Pellaa?’.
Featuring Sugi Vijay, Juppy Bhadra, and Harika Rajender in the primary roles, the romantic comedy is written and directed by Paramesh Renikuntla. Backed by Dayanand Madham and Karthik Vempati under the Arya Cinema banner, the project stands out as a genuine labor of love, financed entirely by a tight-knit circle of childhood friends who pooled resources to turn their friend's directorial dream into reality.
Lending encouragement to the young indie outfit, veteran producer Bekkem Venugopal launched the lyrical video during an engaging media interaction, locking in a theatrical rollout for the last week of October 2026.
Inside ‘Appude Pellaa?’: The Panic of Early Nuptials
The track captures the hilarious existential panic felt when wedding invites start landing on social feeds:
-
Catchy Composition & Lyrics: Penned and composed by Varikuppala Yadagiri, the track weaves sharp, conversational Telugu rhymes around an upbeat folk-pop tempo.
-
Vocal Energy by Sahithi Chaganti: Singer Sahithi Chaganti delivers a spirited vocal performance, echoing the comedic resistance of youngsters who feel marriage is arriving way too soon.
-
The Bridal Mystery: Adding a playful twist to the press meet, leading lady Juppy Bhadra arrived completely dressed in traditional bridal finery. Addressing the room with a smile, she teased that her wedding attire holds a critical narrative surprise that will only make sense on the big screen.
"Content, Emotion & Rare Friendship": Bekkem Venugopal
Lauding the team’s integrity and perseverance, chief guest Bekkem Venugopal praised the film’s emotional core:
*"I watched 'I Hate Marriage' personally and was thoroughly impressed by how neatly the narrative has been shaped. In an industry where entering direction is notoriously tough, seeing a group of childhood friends step forward to fund and produce this project for their friend is deeply touching.
Beyond the humor, the film carries a solid emotional foundation and a meaningful message that today's youth will appreciate. I have immense faith that it will resonate strongly when it arrives in theatres."*
— Bekkem Venugopal
A Voice for the Gen-Z Reality
Director Paramesh Renikuntla opened up about the grueling journey behind making the movie:
-
Relatable Mirrors: "I made this film while navigating countless uphill struggles, made possible only because my friends stood beside me. Audiences watching the lead pair will feel like they are watching their own life stories reflected on screen. We screened portions for young viewers, and their spontaneous excitement has given us massive confidence."
-
The Technical Team: The film boasts seasoned cinematography by Vijay C. Kumar, crisp narrative cuts by editor Avula Venkatesh, and writing by Ghatika Chalam, backed by a diverse supporting cast including Sahithi Krishna, Prithviraj, Ravivarma Adduri, Ashritha Vemuganti, Prabhavathi, Zakir, and Sridevi Arojju.
With authentic camaraderie behind the cameras, witty dialogues addressing contemporary relationship fears, and Bekkem Venugopal's warm endorsement, I Hate Marriage is preparing to strike a chord with youth audiences when it hits screens in the last week of October 2026!
