Surekha Konidela today announced the launch of Athamma’s Kitchen, a culinary venture celebrating the essence of home-cooked meals. Her daughter-in-law, Upasana, will be curating the business. Upasana, the wife of Ram Charan, is also a health entrepreneur and wellness guru.
"The brand’s foundation lies in Surekha’s belief in the profound connection people share with food, especially when away from home," a statement by the Mega family says.
The packaged food business bears a "testament to the family’s commitment to culinary heritage and modern lifestyle needs," the statement adds, emphasizing that the focus is going to be on the joy of home-cooked meals, one recipe at a time.
The decision was announced today because it is Surekha's birthday.
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