Currently, there is a trend of re-releasing old movies of star heroes in Tollywood, especially on their birthdays, for the fans. These content-driven films are being converted into 4K visuals and screened in theaters for one or two days. Many successful movies such as Pokiri, Jalsa, Chennakesava Reddy, Khushi, and Orange have already been re-released and have received good collections.
In May, Jr. NTR's birthday is coming up, and it is expected that his blockbuster hit movies Adi and Simhadri will be re-released. However, some fans are concerned that releasing two hit movies on the same day will be of no use and that it might make NTR fans tense. It is believed that it would be better to release only one of the two movies on this occasion.
So far, releasing old movies on birthdays has proven successful as fans are interested in watching those movies again in theaters, resulting in good collections. However, there was no response to the re-release of Jr. NTR's disaster movie Andhrawala, even though the fans did not want it to be re-released. It remains to be seen whether releasing two movies on Jr. NTR's birthday will be successful or result in losses.
