The producers of "SSMB28" were initially confident of meeting the release deadline of August 11th, having completed filming without any breaks in just seven months. However, they have recently realized that they will not be able to finish shooting by July, and are now worried about meeting the deadline.
The team has decided to postpone the film until Sankranthi 2024 but are concerned about competing with Ram Charan-Shankar film. Prabhas' "Project K" is also set to release during the same festival period.
Even if Prabhas' film is delayed, other big releases will likely announce their festival dates at the last minute, creating further competition. The producers are now in tension between locking on the original release date of August 11th or facing the competition from Ram Charan during the Sankranthi festival period or delaying the release to avoid clashing with other big releases. The situation is challenging, and the producers must weigh the potential risks and benefits of each option carefully.
