Producer Anil Sunkara is confident about his upcoming production, "Nari Nari Naduma Murari," starring Sharwanand in the lead. Directed by Ram Abbaraju (of Samajavaragamana fame), this family entertainer features Samyuktha and Sakshi Vaidya as the female leads.
As the film gears up for a grand Sankranti release on January 14, 2026, Anil Sunkara sat down with the media to discuss the film's highlights, the special cameo, and his future projects.
A Film Crafted for the Festive Season
When asked about the heavy competition during the Sankranti season, Anil Sunkara remained unfazed. He believes that the festive period has enough room for multiple hits.
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The Goal: "We designed this specifically as a 'Panduga' (festive) movie. It is an out-and-out entertainer that will keep the audience laughing from start to finish."
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The Title: The title is inspired by the classic Balakrishna song, but the producer clarified they only used the words to fit the theme, not the entire track.
The "Special" Sree Vishnu Factor
One of the most talked-about elements is the presence of actor Sree Vishnu in the film.
"Sree Vishnu plays a fantastic role that fits the narrative perfectly. Since he is a close friend and a brilliant performer, we approached him. His combination scenes with Sharwanand are hilariously funny. It won't feel like a 'star' cameo; it feels like a common man coming in to provide non-stop entertainment."
Business and Distribution
The producer revealed that the film has secured strong backing for its theatrical and digital run:
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Theatrical Distribution: Legendary producer Dil Raju is handling the release in the Nizam and Vizag regions.
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OTT Rights: The digital streaming rights have been acquired by Amazon Prime Video.
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The "Samajavaragamana" Success: Reflecting on his previous hit, Anil noted that they followed the same principle of holding back-end deals until the content generated positive buzz, which eventually resulted in doubled profits through satellite and digital rights.
Future Slate: Focusing on Entertainment
Anil Sunkara shared that he has moved away from "experiments" and decided to stick to his strength: The Entertainment Genre.
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Upcoming Collaborations: Projects are in discussion with Sai Dharam Tej and Teja Sajja.
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Sequels: The highly anticipated 'Goodachari 2' with Adivi Sesh is in the works.
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New Ventures: A comedy entertainer titled 'Air Force Bejawada Batch' is also on the cards.
The "Script-First" Philosophy
Anil Sunkara emphasized his new rule for production: No full script, no shoot. "I have decided to go to sets only when the full script is locked. I review the film after the first half is shot and again during the final schedule to ensure we are staying true to the soul of the story," he explained.
