In a significant development for the Indian film industry, Kalpara VFX and AI Technology was officially launched in Hyderabad, marking a major step towards revolutionizing visual effects in cinema. The grand inauguration ceremony took place at Prasad Labs on Friday evening, and was attended by key figures from the film and political worlds.
The event saw the presence of BRS MLA and former minister Harish Rao, directors Srinu Vaitla, Karuna Kumar, and Vandana (Director of the renowned production company People Media Factory), as well as actors Vikranth Reddy and Raghu Kunche, who graced the occasion as distinguished guests.
BRS MLA Harish Rao’s Address:
During the event, Harish Rao lauded the visionary efforts of Dr. Mallishwar, the founder of Kalpara VFX, who has brought cutting-edge AI and VFX technology to India. Harish Rao remarked, “Dr. Mallishwar, a proud Telugu entrepreneur settled in America, has earned recognition in the business world. When I invited him to create job opportunities for youth back home, he responded by setting up an IT company in Siddipet, providing employment to many rural youngsters. This new venture in VFX and AI will undoubtedly help our Telugu film industry compete with global giants like Bollywood and Hollywood. As AI technology becomes more integral to filmmaking, it will allow us to enhance the visual experience for audiences, reduce production costs, and stay competitive. I wish Dr. Mallishwar great success and hope this initiative contributes to the growth of our film industry.”
Director Srinu Vaitla’s Encouragement:
Director Srinu Vaitla expressed his excitement about Kalpara VFX’s potential to revolutionize the film industry. “I am thrilled that Mallishwar has established this AI and VFX company in Hyderabad. This initiative not only offers a boost to the film industry but will also provide employment opportunities to many. The impact of this technology on Telugu cinema will be significant, and I am confident it will benefit the entire industry. The global recognition of films like *RRR* winning an Oscar is a source of immense pride, and this technology will ensure our industry continues to grow.”
Industry Support and Best Wishes:
Vandana, Director of People Media Factory, extended her best wishes to the Kalpara VFX team, expressing her confidence in the company's success. Director Karuna Kumar also praised the initiative, highlighting the importance of VFX in modern filmmaking. “With the increasing complexity of VFX, it’s essential to have skilled professionals in the field. I’m delighted that Mallishwar has established this company, which will ensure high-quality VFX work. If they can consistently deliver on time, they will set a new benchmark in the industry.”
Actor Raghu Kunche added, “I wish Mallishwar all the best as he brings invaluable VFX and AI services to Telugu cinema through Kalpara VFX.”
Actor Vikranth Reddy’s Remarks:
Actor Vikranth Reddy emphasized the growing importance of VFX in filmmaking. “In the last decade, the demand for VFX has skyrocketed, and today, it’s hard to imagine a film without it. Our goal at Kalpara VFX is to provide high-quality services to all film industries, including Tollywood, Kollywood, Sandalwood, and Bollywood.”
Dr. Mallishwar’s Vision:
CEO of Kalpara VFX, Dr. Mallishwar, expressed his heartfelt gratitude to everyone who attended the event and showed their support. “Thank you all for being part of this milestone. I have been involved in the IT industry in the U.S., where we’ve developed AI-based products. Our aspiration has always been to bring this expertise into the film industry. As more films prioritize VFX, we’re establishing a branch here in India to introduce Hollywood-level technology. Directors like SS Rajamouli and Nag Ashwin are already aware of the immense potential of this technology. Our mission is to make this cutting-edge technology accessible to films of all budgets, and we are dedicated to supporting the South Indian film industry, especially Tollywood. I’m deeply grateful for the encouragement and support I’ve received on this journey.”
With this innovative venture, Kalpara VFX is poised to redefine the landscape of visual effects in Indian cinema, opening up new possibilities for filmmakers across the country.
