A Century of Cinema Magic: Nag Ashwin Drops Vibrant "Hello Boss" Track from Singeetham Srinivasa Rao’s Musical Fantasy ‘Sing Geetham’
In a historic moment for Indian cinema, legendary filmmaker Singeetham Srinivasa Rao is making a grand return to the director's chair at the age of 94 with his dream project, "Sing Geetham." Billed as a first-of-its-kind musical fantasy that seamlessly blends magical realism with pristine humor, the film is backed by visionaries Nag Ashwin and Swapna Dutt under the prestigious Vyjayanthi Movies and Swapna Cinema banners.
To kickstart the musical promotions, the makers hosted a grand launch event for the film's energetic track, "Hello Boss." The movie is officially scheduled for a worldwide theatrical premiere on June 11, 2026.
The Conception of "Hello Boss"
The newly released track, Hello Boss, introduces a highly innovative lyrical concept where everyday casual conversations effortlessly transition into a rhythmic musical score.
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The Composition: The song features a catchy, vibrant tune composed by Rockstar Devi Sri Prasad (DSP).
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The Vocals & Lyrics: Sung with high-octane energy by vocalists Vamsi and R.P. Krishnang, the track is penned by Devi Sri Prasad alongside lyricist Utthana Bharighat, featuring trendy, humorous wordplay aimed directly at the youth.
"Expect Jathiratnalu Level Fun": Producer Nag Ashwin
Speaking at the grand promotional event, visionary director and producer Nag Ashwin shared some lighthearted behind-the-scenes secrets about the song's release.
"This is a deeply special occasion for us. Funnily enough, we are actually releasing a track that was originally edited out of the main film layout because Singeetham Garu felt it didn't fit the tight narrative run! However, our lead actor Vamsi worked incredibly hard on it, so we wanted to share this fun ride with the audience anyway," Nag Ashwin revealed with a chuckle.
Drawing massive parallels to his blockbuster presentation, Ashwin added, "This is the first full-fledged out-and-out entertainer I am producing right after Jathiratnalu. Singeetham Garu thrives on cinematic experiments, and this is a lifelong dream of his that we have been meticulously rendering over the past few months. I promise that the exact way audiences laughed and celebrated Jathiratnalu, they will celebrate the madcap fun of Sing Geetham."
A Landmark Legacy and Stellar Ensemble
Singeetham Srinivasa Rao stands as a colossus in Indian cinema, having directed nearly 60 films across multiple languages, including silent classics like Pushpak, sci-fi benchmarks like Aditya 369, and iconic dark comedies like Michael Madana Kama Rajan.
With Sing Geetham, he introduces a vibrant youth cast to lead his quirky universe:
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The Protagonist: Rising actor Vamsi portrays the lead character, Dasu, a highly unique and comically chaotic role. "Getting an opportunity to be directed by a legend like Singeetham Garu is a rare, life-changing honor. This film will be a radically fresh theatrical experience for Telugu audiences," Vamsi shared at the event.
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The Cast: The film stars Aayan, Ahalya Bamroo, and Shalini Kondepudi in pivotal, character-driven roles.
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Technical Crew: The colorful, fantastical visual framework is shot by cinematographer Ankur C, with intricate whimsical sets designed by art director Aravind Mule.
