VIROSH Dominance: Vijay Deverakonda and Rashmika Mandanna’s Manyavar Ad Shatters Instagram World Record
The digital world has a new reigning pair. The latest Manyavar brand campaign featuring the newlywed sensation, Vijay Deverakonda and Rashmika Mandanna, has achieved a feat previously thought impossible. The advertisement has officially become the most-liked brand post on Instagram globally, surpassing the iconic 2022 Louis Vuitton "Chess" campaign that featured football legends Lionel Messi and Cristiano Ronaldo.
This milestone cements the "VIROSH" craze as a global phenomenon, moving beyond regional stardom to record-breaking digital engagement.
Breaking the Internet: The Numbers
The Manyavar campaign has reached unprecedented heights in a remarkably short period:
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Engagement King: The post has amassed a staggering 8.1 million likes, successfully edging out the long-standing record held by the Messi-Ronaldo collaboration.
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Massive Reach: Alongside the likes, the advertisement has garnered over 104 million views, proving the immense curiosity and affection the public holds for the couple.
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Cultural Impact: Analysts suggest this record is a direct result of the couple’s recent real-life wedding, which has turned every appearance of theirs into a viral event.
A Season of Celebrations
The record-breaking ad comes on the heels of the couple’s high-profile entry into married life.
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The Wedding: After a fairytale ceremony in Udaipur, the couple returned to a series of celebrations in Hyderabad.
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Political and Elite Blessings: Their reception was a star-studded affair featuring the elite from cinema and politics. Notably, Telangana Chief Minister Revanth Reddy visited Vijay’s home to personally congratulate the couple, further highlighting their influence.
The VIROSH Legacy
The term VIROSH (a portmanteau of Vijay and Rashmika) has evolved from a fan-favorite hashtag into a powerhouse brand. This Instagram record serves as a testament to their combined star power and the genuine emotional connection they share with their massive global following.
