Vaasthu (Chaitanya Rao) and his grandfather Varadarajulu (Brahmanandam) live a middle-class life. Their acquaintance Lancham (Rag Mayur), an Advocate by profession, senses an opportunity to strike rich when a soft drink bottle they buy has a cockroach in it. They decide to sue the company for crores of rupees. The twist in the tale comes when a political rowdy element named Jeevan (Jeevan Kumar) and a formerly convicted murderer named Naidu (Tharun Bhascker) chase them for the same bottle. Then there is an expensive human patient simulator which has put Vaasthu in trouble.
In a film with no hero or heroine (there is no female character as such here), it falls on Tharun Bhascker and Jeevan Kumar to do the heavy lifting. It is they who are the film's leading men, together with the super-talented Vishnu Oi (recently seen in 'MAD'). The trio are comical to the core. Their chemistry had to be able and, without a doubt, they rose to the occasion.
Chaitanya Rao as Vaasthu and Rag Mayur as Lancham are just about good, but Brahmanandam acts like a boss. The one complaint is that his role is brief and is shorn of dialogue in the second half. Raghu Ram as Shots, Ravindra Vijay as CEO, Getup Srinu as an actor and Muralidhar Goud are fun to watch in different degrees.
Vivek Sagar's BGM gets a bit loud at times. The songs never interrupt the flow and that's a big plus. The title song actually sounds like a serious tune rather than a comical one. AJ Aaron, the director of photography, tries a few irregular angles. The colour tone is also unconventional. Editor Upendra Varma, Art Director Ashish Teja Pulala and Sound Designer Varun Venugopal are impactful.
As far as the production values go, VG Sainma ensures quality without resorting to needless grandeur.
The madcap brand of humour.
No unnecessary love track.
The thorough focus on the main plot.
The running time of 2 hours.
The stylization of the climax.
No durable comedy. You enjoy a lot of scenes but you won't remember the jokes for long.
Compared to director Tharun Bhascker's previous movies (read 'Pelli Choopulu' and 'Ee Nagaraniki Emaindi'), this one is inferior.
'Keedaa Cola', presented by Suresh Productions, has secured a respectable release in the Telugu States. If you are content with madcap humour delivered by capable actors, this one is for you. But if you walk in expecting extraordinary plot turns and a love track, this film will disappoint you.
Rating: 2.75 / 5